What is Kaarnama Productions?

Our strategy for building KAARNAMA PRODUCTIONS identity was centered 

around the concept of storytelling, which aligned with the company's focus on human, inclusive stories. We aimed to create an identity that not only showcased the quality of the productions but also reflected the brand's values and ethos.

Here are some of the Iterations of the logo development process of Kaarnama Productions - a mythical entity brimming with limitless potential and enchantment.

The Ideation process started with finding ways to represent the word KAARNAMA itself in the simplest way possible. 

KAARNAMA - crowd , drama , movement , emotions .

Because it is a film production house the words mentioned above relates to the film industry well.

Tickets were the first thing that entered into my mind as it is the pass to any type of events. 

Either being a movie or a museum etc. 

For the logo to represent what the company is actually producing to the audience there was a shift in the elements for the logo. 

From now on the main emphasis was changed towards the type of the logo.

How could we represent the drama in the simplest way?

In the Iterations below The inverted A's in the logo symbolize the hidden drama and a strong sense of set design. They also represent a story that lies beneath the surface, which embodies the brand's values and essence.
Furthermore, this representation signifies the brand's constant focus on growth and upliftment. Overall, the inverted A's serve as a 
distinctive element that encapsulates the brand's identity and sets it apart from others in the market.

This was chosen as the final logo for the company.